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Kindred technology provides “missing link” for Coupons.de’s 500,000 regular users
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Partnership enables German shoppers to save every time they buy something online, flagging the best deals whenever they search on their mobile browser
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Tie-up marks a step change for one of Germany’s largest, most successful coupon and voucher code website
We are excited to announce that we have teamed up with one of Germany’s biggest coupon and voucher code brand, Coupons.de.
In the first deal of its kind, our technology will enable Coupons.de’s 500,000 monthly active users to save money every time they buy something online from their mobile device, solving the challenge of mobile attribution for Coupons.de.
The partnership is underpinned by our proprietary ‘keyboard’ technology- a bespoke piece of software which will flag Coupons.de’s best deals to shoppers whenever they search for something on their mobile browser.
Founded 17 years ago, Coupons.de’s unmatched range of coupon and voucher codes has made it a firm favorite among Germans, 50,000 of whom subscribe to its regular email updates. However, until now users have needed to go to the Coupons.de website to see the deals on offer before making a purchase.
Kindred will provide Coupons.de both a mobile app for iOS and Android, as well as our patented keyboard technology. This technology partnership will allow Coupons.de to continue bringing the best offers to its users, but now as they shop using their mobile phones and mobile browsers on any device.
For shoppers, it's even more convenient to make savings. For online retailers, it drives increased basket size and order volume on mobile, with a higher conversion at checkout on mobile sites from the contextualised deals offered at the point of buying intent; and for Coupons.de it means much better mobile deal attribution from the deals it offers.
Mike Gadd, COO of Kindred, commented:
“With consumer prices in Germany rising at their fastest rate in three decades, millions of Germans are facing a cost-of-living squeeze - making the savings offered by Coupons.de more valuable than ever.
But until now, some shoppers have missed out if they forget to go to the Coupons.de site before making a purchase. Our technology closes that loop for German shoppers, delivering the best deals to people every time they search for something.
Kindred’s technology helps shoppers save money and is the missing link for cashback and coupon companies; it significantly boosts deal attribution and enables them to earn revenue every time a customer uses one of their deals, whatever route they take to the retailer.”
Torsten Latussek, CEO of Coupons.de, added:
“We are pleased to be working with Kindred on a new offering for our users. Kindred has developed some exciting and innovative technologies for coupon code companies to solve attribution challenges on mobile.”
Interested in working with us?
Kindred is the world’s first sustainable app monetisation network. Bypassing traditional - and costly - ad networks, the Kindred keyboard, available on iOS and Android, links mobile device owners with merchants directly, rewarding app owners, users, charities and the environment — while maintaining complete privacy for all.
Visit this page to learn more.
