---
title: Kindred Launches Audience Logic on The Trade Desk, Bringing Scaled Commerce Media to Southeast Asia and India
description: Kindred Launches Audience Logic on The Trade Desk, Bringing Scaled Commerce Media to Southeast Asia and India
image: https://blog.kindred.co/hubfs/Untitled%20(200%20x%20100%20px)%20(Website).png
---

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April 21, 2025 -  2 minute read

![](https://blog.kindred.co/hs-fs/hubfs/Kindred%20Assets/People/image%20(3).png?width=50&name=image%20(3).png) [ By Tim Smith ](https://blog.kindred.co/kindred-for-business-blog/author/tim-smith)

# Kindred Launches Audience Logic on The Trade Desk, Bringing Scaled Commerce Media to Southeast Asia and India

![](https://blog.kindred.co/hubfs/Untitled%20(200%20x%20100%20px)%20(Website).png)

**Singapore, April 2025** – Kindred, operator of the world’s first scaled Commerce Media Network, has launched its **Audience Logic** solution on **The Trade Desk (TTD)**, unlocking a new era of deterministic, SKU-level audience targeting across Southeast Asia and India.

With access to over **200 million shoppers** in **180+ markets**, Kindred enables advertisers to activate high-value shopper data at scale. This is powered through exclusive partnerships with **OEMs, telcos, media companies**, and **130+ affiliate networks**, bringing unmatched coverage and precision to open web programmatic advertising.

“**Audience Logic** is redefining how marketers access shopper intent,” said Mike Gadd, Founder at Kindred. “By combining telco-grade identity with SKU-level shopping data, we’re empowering brands to significantly improve their return on ad spend (ROAS).”

**Key Highlights:**

- **1,400+ audience segments** including Shopping, Travel, Tech, and Finance.
- **Custom segment creation** based on online browsing, purchase behavior, SKU level data across multiple e-commerce platforms and competitor analysis.
- **UID2-enabled** and fully integrated with The Trade Desk.
- **Exclusive data access** across India, Indonesia, Malaysia, Philippines, Vietnam, Thailand, and Singapore.

**Example Audience Sizes:**

- India: 400M (100M+ Shopping, 20M+ Tech)
- Indonesia: 300M
- Philippines, Vietnam, Malaysia, Singapore, Thailand, Hong Kong, Japan, South Korea, Australia, New Zealand : Millions of curated segment users

**How It Works:**  
Advertisers can activate standard or custom segments via TTD’s marketplace in as little as 5 working days, simply by sending campaign briefs to **brief@audiencelogic.net**.

**About Kindred**  
Kindred is a commerce media company unlocking the power of shopper data for programmatic advertising. With a unique ability to merge retail behavior and telco identity, Kindred delivers unparalleled insights and performance for brands globally.

For more information, visit: [https://kindred.co/audience-logic](https://kindred.co/audience-logic) 

- [**](https://blog.kindred.co/kindred-for-business-blog/kindred-launches-audience-logic-on-the-trade-desk-bringing-scaled-commerce-media-to-southeast-asia-and-india#)
- [**](https://blog.kindred.co/kindred-for-business-blog/kindred-launches-audience-logic-on-the-trade-desk-bringing-scaled-commerce-media-to-southeast-asia-and-india#)
- [** ](https://blog.kindred.co/kindred-for-business-blog/kindred-launches-audience-logic-on-the-trade-desk-bringing-scaled-commerce-media-to-southeast-asia-and-india#)

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