March 6, 2024 - 3 minute read

Xiaomi’s International Internet Business Department and Kindred Forge Partnership to Drive Compelling UX Experiences

LONDON, UNITED KINGDOM – 01/01/2024 — 

Kindred, a pioneering tech-driven social enterprise, is thrilled to announce an exciting partnership with the International Internat Business Department of Xiaomi, in developing a better user experience regarding the internet services on smartphones.

Utilizing Kindred's innovative technology, Xiaomi’s international internet business arm has introduced a novel approach to drive global adoption and unlocking value for its customers via the Mi Browser. Users of Mi Browser will effortlessly gain access to discount codes while enjoying a seamless shopping experience online when discount codes are expected to be launched this year.

Key Highlights of the Collaboration: 

Unleashing shopping discounts in Mi Browser:

Mi Browser will empower its users with a seamless and rewarding online shopping experience. Kindred's browser extension technology provides access to online deals from over 150,000+ top advertisers across the world.

Advertiser touch points:

By offering customers shopping discounts through the Mi Browser, Xiaomi’s International Internet Business Department further extends advantages in the burgeoning e-commerce space, and continues to innovate and provide compelling UX stories for its customers. As a result, Xiaomi’s International Internet Business Department strengthens its position at the forefront of innovative revenue generation from advertisers by creating more touch points on mobile devices, enhancing both customer and advertiser experiences, and turning on a new revenue stream.

Xiaomi’s International Internet Business Department and Kindred is a great partnership, with aligned goals around technology initiatives and a shared culture of innovation and creating compelling UX stories that resonate with customers. We look forward to working closely together to deliver against these shared goals and unlock value for our customers

Mike Gadd Kindred, COO

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Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core. 

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.  

As of the second quarter of 2023, Xiaomi ranked among the top 3 in the global smartphone market, in terms of smartphone shipments, according to Canalys. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with 654.5 million smart devices connected to its platform, excluding smartphones, tablets and laptops, as of June 30, 2023. Xiaomi products are present in more than 100 countries and regions around the world. In August 2023, the company listed as Fortune Global 500 for the 5th consecutive year. 

 Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.