SINGAPORE, April 21, 2025 — Turn up the volume on your advertising performance. The Trade Desk and Audience Logic have joined forces to launch a powerful new collaboration that brings premium ecommerce intent data to Spotify campaigns — now available directly within The Trade Desk platform.
Starting April 21, 2025, advertisers can access scalable, high-intent shopper audiences powered by Audience Logic to supercharge Spotify media buys. Whether you’re looking to reach headphone-clad shoppers or drive conversion through contextual resonance, this partnership gives brands a dynamic new way to connect.
Smarter Targeting: Leverage commerce category and SKU-level precision to hit the right audience at the right moment
Privacy-First Reach: Activate UID2-enabled segments to build compliant, durable identity strategies
Audience ‘Seeds’: Amplify campaign results by using high-value shopper data as a foundation for scale
Brands launching their Spotify campaigns before May 31, 2025, will receive custom-built audiences at an early bird rate card price for their first campaign—courtesy of Audience Logic.
To get started, just send your brief to: brief@audiencelogic.net
About Audience Logic
A Kindred solution, Audience Logic provides access to one of the world’s largest commerce media data & audience solution, offering high-intent audience solutions across EMEA & APAC. Its data is sourced through exclusive 1st party data, Telco, OEM, and affiliate partnerships to enable SKU-level, deterministic targeting at scale.
About The Trade Desk
The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com