Singapore, April 2025 – Kindred, operator of the world’s first scaled Commerce Media Network, has launched its Audience Logic solution on The Trade Desk (TTD), unlocking a new era of deterministic, SKU-level audience targeting across Southeast Asia and India.
With access to over 200 million shoppers in 180+ markets, Kindred enables advertisers to activate high-value shopper data at scale. This is powered through exclusive partnerships with OEMs, telcos, media companies, and 130+ affiliate networks, bringing unmatched coverage and precision to open web programmatic advertising.
“Audience Logic is redefining how marketers access shopper intent,” said Mike Gadd, Founder at Kindred. “By combining telco-grade identity with SKU-level shopping data, we’re empowering brands to significantly improve their return on ad spend (ROAS).”
Key Highlights:
1,400+ audience segments including Shopping, Travel, Tech, and Finance.
Custom segment creation based on online browsing, purchase behavior, SKU level data across multiple e-commerce platforms and competitor analysis.
UID2-enabled and fully integrated with The Trade Desk.
Exclusive data access across India, Indonesia, Malaysia, Philippines, Vietnam, Thailand, and Singapore.
Example Audience Sizes:
India: 400M (100M+ Shopping, 20M+ Tech)
Indonesia: 300M
Philippines, Vietnam, Malaysia, Singapore, Thailand, Hong Kong, Japan, South Korea, Australia, New Zealand : Millions of curated segment users
How It Works:
Advertisers can activate standard or custom segments via TTD’s marketplace in as little as 5 working days, simply by sending campaign briefs to brief@audiencelogic.net.
About Kindred
Kindred is a commerce media company unlocking the power of shopper data for programmatic advertising. With a unique ability to merge retail behavior and telco identity, Kindred delivers unparalleled insights and performance for brands globally.
For more information, visit: https://kindred.co/audience-logic